2nd District strategies

As the voters in the 2nd Supervisorial District go to the polls today, there is a lot of examination going on regarding the different strategies of the two main campaigns.
Sen. Mark Ridley-Thomas, D-Los Angeles, relied heavily on a ground campaign with four satellite offices in the district and a mail program, financed with some $4 million from local unions.
All of which ended up forcing Councilman Bernard Parks to turn to television to try to counter what Ridley-Thomas was able to spend on mail.
The Ridley-Thomas campaign believes it was able to target its message within the district with its direct mail more effectively rather than spending the estimated $500,000 a week needed for television ads that hit an audience outside its district.