Measure R likes Ike
The first commercial for Measure R, the half-cent sales tax measure for transit programs, debuted on Friday.
And, as expected, it featured a politician to make its pitch for support _ President Dwight D. Eisenhower.
The spot, which shows a series of shots of backed up freeways, recalls the effor by Ike in the 1950s to buiild the nation's highway system and says a similar effort is needed now.

Los Angeles Daily News City Hall reporter 

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