Measure R on TV

Three new commercials for Measure R, the half-cent sales tax for transportation programs, were released on Tuesday and, to the surprise of many, did not feature any local politicians.
Even though Mayor Antonio Villaraigosa has put his political reputation on the line with the measure, the new spots feature UCLA Professor Jonathan Steward, Don Sepulveda of the American Society of Civil Engineers and Trisha Murakawa of the American Lung Association.
The three spots are designed to emphasize the impact on the environment as well as improving road and rail safety if the measure is approved.