Cerrell steps down
Cerrell Associates Inc said late Wednesday that longtime president Hal Dash has taken over the titles of chairman and chief executive from founder Joe Cerrell, who in recent years had stepped back from an active role in the high-profile Los Angeles public relations firm he founded in 1966. Los Angeles Business Journal.
Dash, who joined the firm in 1977 and has been president for 21 years, helped guide Cerrell Associates's evolution from a largely Democratic campaign consultant to a full-service public affairs, advocacy and issues management agency.
"I am honored to lead the most talented and experienced team of professionals that Cerrell Associates has ever had into a new and exciting era of growth and prosperity," Dash said.

Los Angeles Daily News City Hall reporter 

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