The challenge for film industry

Digital on-demand delivery of first-run movies has been predicted as the wave of the future for ... well, quite a few years. Bob Strauss in the Daily News.

The future is finally here, albeit on a limited scale.

You may not be watching the next "Iron Man," "Shrek" or even "Avatar" sequel on your TV set, computer or mobile phone the same day it opens in theaters. But more and more independent filmmakers are going with day-and-date theatrical/electronic release deals with each passing film festival.