Raising the 'ick' factor

Warning: Some of the images in this commercial are graphic.
Insurance Commissioner Stevev Poizner, in his bid for the GOP nomination for governor, might have gone to new levels in the "ick factor" in his newest television commercial attacking Meg Whitman.
It is not the script for the ad, called "Vulture" that attacks Whitman's association with Goldman Sachs : but the images of a vulture feasting on some road kill that could turn people off.
If the intent is to get attetion, it might work. But it might also turn as many people off.
'
.