Welcome to Farmers Field
With a display of hyperbole to rival the Super Bowl, promoters of the latest plan to bring professional football back to Los Angeles announced Tuesday that Farmers Insurance has agreed to pay $700 million to attach its name to the proposed downtown stadium. | Vincent Bonsignore: LA's signal-callers can see end zone in sight Kevin Modesti in the Daily News.
The multi-purpose events venue that AEG proposes to build next to Staples Center would be called Farmers Field. The price tag for that right could climb to $900 million if the developers manage to snag two NFL teams, according to sources involved in the deal.
About The
Sausage Factory
Los Angeles Daily News City Hall reporter Rick Orlov writes about politics on the local, state and national stage.
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