Marketing a city through slogans

San Diego has branded itself as "America's Finest City," while Hershey, Pa., is rightly known as "The Sweetest Place on Earth." Barbara Jones in the Daily News.

Closer to home, Burbank has long sold itself as the world's media capital, Simi Valley boasts of its connection to the Reagan Presidential Library, while the High Desert city of Lancaster wants the world to know about its sunny skies.

Glendale recently joined cities with its own snappy slogan: Your Life. Animated. It's the core of a marketing campaign that officials hope will spotlight the community's assets and spur economic growth.