Port Launches Cable TV Ad Campaign
Long Beach port authorities have launched a new primetime cable television ad campaign featuring a 30-second spot touting the port's newfound environmental concern.
The commercial incorporates visual imagery from the port's new logo with a voice-over narraration promoting the department's stewardship on community outreach and environmental and economic issues.
Produced by an outside firm, Radarworks, and funded with port profits, it airs between 4 p.m. and midnight the next few weeks on Charter and Time Warner cable networks.
The ad can be seen on A&E, Discovery, CNN, Fox News, History, ESPN, TLC and TNT or by clicking here.
About the Bloggers
Paul Eakins reports on Long Beach City Hall, and local and regional
politics. A newcomer to the Press-
Telegram, he previously has covered
local and state government and politics in San Diego County, Mexico
and his home state of Kansas.
E-mail Paul at paul.eakins@presstelegram.com.
Kris Hanson reports on the Ports of Long Beach and Los Angeles,
covering environmental issues, economic triumphs and
pitfalls and trade trends of America’s largest port.
He also writes a weekly column “On The Waterfront”,
appearing Tuesdays, and also produces an occassional video
and column titled “On The Job,” which follows the hard-working
men and women who keep Southern California’s economy humming.
E-mail Kris at kristopher.hanson@
presstelegram.com.
Karen Robes came to work for the Press-
Telegram
in April 2002 as a beat reporter, covering the cities of
Lakewood, Bellflower and Paramount. She now covers business,
specifically redevelopment, tourism and small businesses.
She also writes Eye on Redevelopment, a monthly column that
appears in the Business Monday section.
E-mail Karen at karen.robes@presstelegram.com.
Leave a comment