Everything must go!

The furniture store at El Molino and Colorado that used to be Biggars, a real furniture store, but has for years pretended to be a furniture store that's on the verge of closing down within just a few days so that "Everything must go!," never seems to be in any real danger of closing its doors, but sure acts like it in its signage.
Other local businesses have complained and then checked with city code enforcement about the charade. They are told that the city can't -- short of obscenity, I suppose -- dictate what a sign says, even when it's a fudge. It can just dictate what a sign looks like.
It will be many months until the long-delayed IDS project going in at the site will begin construction. Someday, everything really must ... go!