Foothill or Route 66?

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Should Foothill Boulevard change its name to Route 66?

Ed Dietl of the Historical Preservation Association thinks so. Officially changing the name of the city's busiest street would bring in tourism dollars, he said.

"Some of the historic structures and pavement still exist along this section including the Garrett or Virgina Dare Winery, the Richfield Gas Station, the Sycamore Inn, Thomas Brothers Winery and the Klusman house to name a few," Dietl told the City Council last night. "These properties, plus all of the businesses along the Foothill corridor could benefit from the traffic and tourism that might be created just by a freeway sign saying "Historic Route 66, Rancho Cucamonga."

Dietl forgot to mention that "Get your kicks on Foothill Boulevard" just doesn't rhyme.

Last month, Councilwoman Diane Williams asked staff members to look into renaming Foothill to Route 66 and place it on a future agenda for discussion. She said with the Foothill widening project, which includes a Route 66 arch near Grove Avenue, scheduled to complete December 2011, now might be a good time to explore the idea of giving Foothill a new moniker.

6 Comments

mariann said:

"Historic Route 66, Rancho Cucamonga."
I have seen some signs like that and that is enogh.
Sorry to say the places mentioned is not interesting enough. Also, the congestion there is bad already.

We came to this area in the early 70s and was told that Foothill Blv was known all over. Mostly for the classy restaurants. Our friends from Hacienda Hights and La came here because of Foothill Blv.

Matt said:

If the city renames Foothill, are they going to reimburse all the businesses and homes for having to change their address? Granted, it's free to do at the USPS, but what is the cost of updating websites and reprinting business cards,new fliers and promotional materials?

Foothill isn't a small residential street. This is a major artery spanning our city from Upland to Fontana. Our city leaders need to carefully consider their actions and the consequences to the community before indulging their whims and fancies.

David Allen said:

Glendora renamed its portion Route 66 several years ago, under the assumption that it was good for marketing. Alosta Avenue was the old name.

Gourmet Chef said:

Its too bad all the charm, buildings and sites of the original Route 66 are gone, then it would be a good idea. Thanks to various city decision makers, almost everything has been destroyed, torn down or remodeled to modern day specs which is NOT the Route 66 we remember. Move on Diane, you were part of the problem. Its too late to bring back what was.
Vote OUT ALL INCUMBENTS!

Ron said:

The City of Rancho has alot more things to worry about then renaming the street to Route 66. Who really gives a hoot about R66 anyway? Sure it's nice to think of the past but I would stop there. Much of the stuff that was in the past needed torn down or updated, it has changed. I has changed so much for the better. Why go back? Put it to rest.

BTW David Allen, I recall Glendora making the change. I have not been there yet. I think a marketing consultant made some good money selling the concept to a hopeful city.

Alex said:

The problem is the existing council are all government paid retirees. Slim chance that some out of towner may decide to drive down a 5 mile stretch of 'route 66' that turns into Foothill again on each side of the City is going to have a major boost on our economy and job creation. Ridiculous. In fact City spent $500,000 on a sign on Foothill & Grove in front of one of the coffee shops owned by a council wanna be--- how much tax boost have us tax payers seen? Few cups of coffee ?

Anyone notice no mention of the 40 million dollars the City lost last year?

Who you gonna call, an old retired fireman or someone who actually knows how to make money for a City instead of feeding off it?

Vote for people that understand business, they will run the City responsible.
Wake up Rancho

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Wendy Leung has covered the city of Rancho Cucamonga for the Inland Valley Daily Bulletin since 2005. She started the RC Now blog in August 2008. To contact Wendy, leave a comment on this blog or send an e-mail to Wendy Leung.

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