A whole lot of cutting, pasting

Politicians, particularly those endorsed by the Daily Bulletin editorial board, like to use the image and excerpts of the paper to promote themselves. Mayoral candidate Marc Steinorth did that with a mailer sent out last week using the front pages of several Southern California papers, including the Daily Bulletin.

This one was a hoot.

It's an attack ad on Councilman Dennis Michael. The newspapers used, all with huge headlines of the Bell scandal, were supposed to somehow link corruption in a small working class city in Los Angeles County to Steinorth's opponent.

Look closely. In the Daily Bulletin, the three-deck headline is about Bell but everything else on the paper shows it's an old copy circa 1990s. The paper is just 35 cents and features a columnist who is long gone from the newsroom.

If you look at The Sun, you'll see that it's actually a copy of the Los Angeles Times with The Sun masthead. The lead photo shows a group of angry Bell residents but the caption describes people mourning at a memorial.