Six days remain in the Hockey News’ logo contest (vote here), which this week has pitted the Ontario Reign vs. the NHL’s Minnesota Wild.
In a straight game of ice hockey, I’d have to take the Wild.
This, however, is a logo contest. For my money, the Wild’s logo has to be one of the more polarizing, love-it-or-hate-it pieces of artwork in all of sports. Forget momentarily that “Wild” is an adjective, not a noun — you’ve got to get over the idea of trees, a star and a moon superimposed on a mountain lion’s head with a gaudy forest green/brick red color scheme. Sounds hard to imagine, doesn’t it?
The designer somehow managed to pull this concept off, but for my money the colors are just too strong to be placed on the same jersey. Tone down the red, and I think the Wild win this matchup on creativity points. But the Reign’s logo is so much classier, it looks like it could belong to a centuries-old British soccer club rather than the Inland Empire’s first pro hockey team.