Reebok signs on as all-star title sponsor.

Reebok Hockey will sponsor the 2010 ECHL All-Star game, to be held at Citizens Business Bank Arena on Jan. 19-20. The net difference to the fans at this point seems to be more Reebok ads to look at — but we’ll keep you posted if any clever promotions cross our desk.

From the press release on

“The All-Star Game is the annual showcase for the best ECHL talent and young prospects and we are proud to bring Reebok Hockey on board as the presenting sponsor” said ECHL Commissioner Brian McKenna. “The combination of the best ECHL talent and Reebok Hockey high-performance products is an ideal combination.”

“Reebok Hockey is very pleased to be the presenting sponsor for the ECHL All-Star Game. The ECHL, its member teams and its talented roster of players provide Reebok Hockey with an ideal platform to showcase our high-performance products,” said Glen Thornborough, Reebok Hockey Vice President of Global Sports Marketing. “Our commitment to delivering breakthrough product innovation is clearly demonstrated through the 8.0.8 O-stick which is just one of the great products that help ECHL players perform at the top of their game.”

Reebok Hockey will receive promotional opportunities; in-arena signage, including dasherboards; television, radio and print advertisements; internet exposure and web site presence.

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About J.P. Hoornstra

J.P. Hoornstra covers the Dodgers, Angels and Major League Baseball for the Orange County Register, Los Angeles Daily News, Long Beach Press-Telegram, Torrance Daily Breeze, San Gabriel Valley Tribune, Pasadena Star-News, San Bernardino Sun, Inland Valley Daily Bulletin, Whittier Daily News and Redlands Daily Facts. Before taking the beat in 2012, J.P. covered the NHL for four years. UCLA gave him a degree once upon a time; when he graduated on schedule, he missed getting Arnold Schwarzenegger's autograph on his diploma by five months.