Fashion designer from Pasadena finds ‘Pleasure’ is profitable


Simone Gonzalez has journeyed a long way from her days designing and creating signature skirts out of her parents’ home in Pasadena.

Her clothing company Pleasure Doing Business has topped sales of $2 million since March 2009, and Gonzalez and her studio team are getting reading to launch a larger clothing line at stores like Urban Outfitters, Nordstrom and Bloomingdales.


She told Ryan Carter of the Star-News that her booming sales and popularity of the brand over the past year have been “a dream come true. At times it’s almost surreal.”

The 26-year-old now runs her studio out of a building in the downtown Toy District, and her itty-bitty elastic-skirt designs are being worn by big-name celebrities like Rihanna and Heidi Klum.

She was also recently profiled in Entrepreneur Magazine.



(Photos by Keith Birmingham / Staff)

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