The International Make-Up Artist Trade Show is mecca for the industry’s top professionals and anyone who’s ever gotten a shiver of joy from purchasing a new lipstick or eyeshadow palette.
At the show, brands like M.A.C., Urban Decay, OCC and Make Up For Ever will unveil new products and offer discounts on your go-to favorites, while pro and celebrity make-up artists will share their tips, tricks and techniques in panels discussions. Among them will be the crew of artists who created the fairyland looks seen in Tim Burton’s “Alice in Wonderland.”
Visit the Make-Up Museum, watch a couture bridal fashion show, and keep ahead of the curve with a runway show on fall make-up trends
Too, students of make-up face off in a challenge to create winning fantasy looks: The beauty competition has an “Alice in Wonderland” theme, and the character competition is “Grimm’s Fairy Tales”-themed.
Today, June 26, 8:30 a.m.-5 p.m., and tomorrow, June 27, 10 a.m.-5 p.m. $10-$60. Pasadena Convention Center, 300 Green St. imatsshow.com
More photos after the jump: