Shop the block: The Jane & Joe Shoppe, 1030 Mission St., South Pasadena

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Exercise your prerogative to shop local and support homegrown fashion designers, too, at The Jane & Joe Shoppe.

And these designer clothes come at astonishing, near-knock-off prices — a point of pride for owner Robin Guzman, who works hard to make it so.
The dominant themes in her shoppe are wearable and polished; comfort and style reign supreme. The elegant, woodsy motif of the boutique also makes for one very serene, down-to-earth shopping experience.
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Shop the block: Boutique Jasleen, 1020-A Mission St., South Pasadena

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39792-RBLOG-SHOP-SECTIONHEADER.jpgFrom the casual to the glamorous, Boutique Jasleen continually carries a well-curated collection of seasonal and classic fashions.
Even the store’s mannequins sport ensembles that you’d actually love to don. Bold patterns and old-fashioned hats make for a striking, modernist blend of style, and extraordinary accessory pieces cinch the deal.
It’s a little bit of “Breakfast at Tiffany’s” with a whole lot of Carrie-style “Sex in the City.”
Also look for carry-all purses that come just the way we like them: big enough to double as an overnight bag.
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Shop the block: L&G Fashion Boutique, 302 S. Myrtle Ave., Monrovia

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This boutique is brimming with you-can-do-no-wrong ensembles for summer and beyond.
Draw them in with turquoise and sea-foam delights that can be worn afternoon or, paired with heels, at night. Indeed, the array of colorful fabrics and accessories on hand may make you dizzy with happiness.
Look out for some killer handbags in the feminine-Western vein that are almost big enough to accomodate every item you’ll score when shopping here.
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Shop the block: Verita Salon, 111 E. Lime Ave., Monrovia

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With its modernized art-deco space accented by dripping crystal pendant lights, Verita plays on the edge of luxury and elegance, while still offering that intimate small-town salon experience to puts you at ease among friends.
Verita stylists are masters of the Brazilian Blowout, a huge-right-now trend for tresses that softens and smooths curls and waves and allows you to blow-dry in a fraction of the time — so you don’t have to sacrifice either style. It’s also a gentler process and less dependent on harsh chemicals compared to other straightening formulas.
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Shop the block: Jenni B., 106 E. Lime Ave., Monrovia

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A shop that manages to be both extensive in its collections and still feel cozy, Jenni B. is an ideal boutique for scooping up special-occasion wear and investing in classic pieces upon which to build a wardrobe.
Look for Poetic License shoes — especially the divine, colorful summer strappies — and dresses and tanks from Kyumi and Voom by Joy Han. It feels a bit like Downtown L.A. fashion-district heaven, but this retail remix resides in the heart of Old Town Monrovia.
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Fashion designer from Pasadena finds ‘Pleasure’ is profitable

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Simone Gonzalez has journeyed a long way from her days designing and creating signature skirts out of her parents’ home in Pasadena.

Her clothing company Pleasure Doing Business has topped sales of $2 million since March 2009, and Gonzalez and her studio team are getting reading to launch a larger clothing line at stores like Urban Outfitters, Nordstrom and Bloomingdales.

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Tim Gunn of ‘Project Runway’ makes an appearance at Kate Spade in Pasadena

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“If getting fashion right were easy, everyone would look fabulous. This is a pretty good-looking Kate Spade crowd, but not everyone does look fabulous.”
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– Tim Gunn, telling it like it is, at Kate Spade yesterday in Old Pasadena
Make it work, people!
More at the Star-News.

Shop the block: Rue de Mimo, 1514 Mission St., South Pasadena


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The Rue De Mimo way, as they say, is to love and to be loved — in great clothes.



Mimo Boghossian and Paulette Ledyard have a spirited flair for fashion, blending urban styling with colors, shades and textures inspired by an international design sense.

Here, you’ll find one-of-a-kind collections of clothing, shoes and accessory pieces rooted in a cosmopolitan sensibility, and with a dash of bright whimsy. Rue de Mimo’s hand-curated assemblages — which manage to be both chic and full of winning personality –  are designed for the sophisticated belle.

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Shop the block: Camille DePedrini, 1516 Mission St., South Pasadena


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For special occasions, there is a haven for weary shoppers called Camille DePedrini, its owner the namesake. Camille has a message for the huddled masses: “Shopping should be enjoyed,” she proclaims.

Her boutique is a beacon of hope, filled with natural light, playful garments and sophisticated textures. A designer with a background in wedding gowns, formal wear and even millinery, Camille’s know-how translates into a sense of permeating calm.

Camille encourages shoppers to bring in fashion pieces they already have, so she can mix, match and get the most mileage out of your new finds.

Camille and her staff also make the casual-to-dressy transition feel effortless.


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