Festival of Brides: The Upscale Bridal Show

>>GO 

The Festival of Brides, Upscale Bridal Show made its tenth appearance at The Langham, Huntington in Pasadena this last Sunday — and it was an afternoon to remember.

Being a fairly new bride-to-be, I’ve only been to one other bridal show, but as I entered the Huntington Ballroom at the Langham on Sunday, I could easily see why there was such a steep entrance fee ($35).

These beautiful displays by Luna Party Rentals provided some of the decorative and lighting displays in the foyer entrance to the ballroom.


37191-BRIDAL_Langham2-thumb-500x375-37190.jpg

Continue reading

The making of a Rose Magazine ‘float’

>>INSIDER

So you’ve seen the finished product. Here’s how we made our Rose Magazine page-o-flowers happen:

Here’s Stacey Wang working on the tiny rosebuds that comprised our logo.
35910-RBLOG-FLOWERCOVER-1.jpg
Here, Claudia Palma wrangles with the onion seeds we used for black text. We learned later from the pro builders that ground onion seed is a lot easier to work with.
35911-RBLOG-FLOWERCOVER-2.jpg
We purchased all our flowers in downtown L.A.’s flower district.
35912-RBLOG-FLOWERCOVER-3.jpg
The plan of action, like the sunlight, quickly faded into general guidelines.
35913-RBLOG-FLOWERCOVER-4.jpg
These purple orchids were my favorite flowers used in the design.
35914-RBLOG-FLOWERCOVER-5.jpg
SGVN Metro reporters Ryan and James graciously pitched in to finish off the thick band of yellow flowers.
35915-RBLOG-FLOWERCOVER-6.jpg
I think this is the point where we began to see the light. It was finally coming together (nevermind the letters scattered here and there).
35916-RBLOG-FLOWERCOVER-7.jpg
Spelling it out for the Rose Bowl teams.
35917-RBLOG-FLOWERCOVER-8.jpg
The green pom-pom flowers were really difficult to work with, but they had that dramatic pop of color that we ended up loving.
35918-RBLOG-FLOWERCOVER-9.jpg
That’s SGVN Night City Editor Kate Kealey, in red, finishing up the second yellow band.
35919-RBLOG-FLOWERCOVER-10.jpg
And the carnations — those huge swaths of white and red — were a wee bit difficult. They have ridiculously thick stems below each flower bud.
35920-RBLOG-FLOWERCOVER-11.jpg
Claudia finessing the last details before the late-night photo shoot. We wanted to capture the flowers on film before they started to wilt.
35921-RBLOG-FLOWERCOVER-12.jpg
A little hairspray makes the petals glitter under the hot lamps.
35922-RBLOG-FLOWERCOVER-13.jpg

(Photos by Evelyn Barge / Staff)

A magazine built for you … out of flowers

>>PARADE

So we had this crazy notion to reproduce a digitally-designed Rose Magazine page using flowers and organic material — just the way the real float builders do, in large-scale, every year.

It seemed like a tangible way of translating this year’s Rose Parade theme — “A Cut Above the Rest” — onto paper (or floral foam, as it were).

It was a harebrained idea, thrown out casually one day in the newsroom, but it was fueled on by unexpected community support. Co-workers in other parts of the office started hearing about it, and they offered up encouragement. Some even volunteered to take up a decorating shift or to cut flowers or to bring us coffee.

The coffee ended up being absolutely indispensable to our team. As our editor Pia Abelgas Orense put it in her editor’s note: “It took days of planning, two visits to the flower district in downtown Los Angeles, 15 solid hours of cutting and gluing flowers, several iPod playlists, and moments of intense labor tempered by bouts of giddiness brought on by exhaustion.”

We also learned about the glory of Styrofoam hot-wire cutters; the absurdity of trying to keep in place hundreds of tiny, round onion seeds; and that some of our colleagues could have a second career as dazzling pro florists.

And we learned still more about the blowing of deadlines — something we thought we knew plenty about after many combined years in the newspaper and magazine biz.

At the end of it all, we produced something that seemed worth celebrating; We had breathed life into a concept. There was cheering and jumping and high-fives. It was even hard to say good-bye. The shriveling remains of our once-living Rose Magazine “float” sat for days afterward in the conference room where it had been born.

The process really shocked us into a whole new level of respect for float builders and decorators, particularly the self-built teams that operate with little to no professional assistance.

What you see here is our finished product, photographed and published on Page 12 of our winter issue as part of the magazine’s index. So as to be more readable, our logo and text got a little digital assistance, but this is pretty much exactly as it looked when we wrapped our own Decoration Day.

35903-R-COVER-FLOWERS-SHADOW.jpg