From the fashion front lines: generoCity launch party stitches together clothing, culture and community



A new Los Angeles-based recycled clothing company, generoCity is one part fashion-centric collaboration, one part community service organizer. The group has ties to Mosaic, Pasadena’s Union Station Foundation and other local nonprofits.

The upstart aims to be a platform for new designers, to create innovative fashion and to help those in need by putting the force of the fashion world in L.A. behind community outreach projects.

Founder Adrian Koehler tells Rose Magazine: “Los Angeles doesn’t need another fashion company. It does need more and more citizens who are willing to give their time, money and talents to see her heal.”

(Photos, from the generoCity launch party in Los Feliz this summer, by Keith Birmingham)