With its modernized art-deco space accented by dripping crystal pendant lights, Verita plays on the edge of luxury and elegance, while still offering that intimate small-town salon experience to puts you at ease among friends.
Verita stylists are masters of the Brazilian Blowout, a huge-right-now trend for tresses that softens and smooths curls and waves and allows you to blow-dry in a fraction of the time — so you don’t have to sacrifice either style. It’s also a gentler process and less dependent on harsh chemicals compared to other straightening formulas.
After working with the folks at Crowned Studio in Pasadena to create the cover look for April’s issue of Rose Magazine, owner Andrea Auman invited our photographer in to the East Green Street hair salon to capture some of the styling magic that goes on there each day.
Above, Crowned stylist Nela Velazquez works with client Karla Hill on a busy Thursday in the salon.
Our spring cover shoot took place at the beautiful Los Angeles County Arboretum and Botanic Gardens in Arcadia, where we encountered plenty of preening peacocks in full plumage. On occasion, it seemed they were either trying to flirt with or upstage our very talented model Laura.
Make-up artist Rose Lopez created the spring look you see on Laura, and hair stylist Constance Whaley from Pasadena’s own Crowned Studio gave her romantic, goddess-like curls.
And we were lucky enough to consult Pasadena fashion maven Elisa Bruley of Elisa B. The spring frocks you see in our fashion spread came from her hallowed shelves.
Click through the jump for lots more behind-the-scenes photos.