Nose Diving: TastingRoom’s tiny wine bottles have big tech behind them

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In an operations center near the Sonoma County Airport, highly sensitive liquids are handled in a meticulous process that prevents their contamination.
Exacting scientific standards require the most unpolluted environment possible: a semiconductor clean room, devoid of oxygen, into which no human can enter. Materials arriving in and exiting the clean room do so through airlocks that preserve the zero-oxygen environment. The liquid is automatically measured and dispersed — gently and accurately, over and over — by some of the world’s smallest peristaltic pumps.
And all of this is done, essentially, to decant a bottle of wine. Or, rather, hundreds of thousands of them.
Welcome to the manufacturing pipeline of TastingRoom Inc., the innovators behind TastingRoom.com, which recently began shipping out to California consumers its taste-sized sample kits of wine from vineyards like Trefethen, Patz & Hall, Gundlach Bundschu, Talley, DeLoach and Grgich Hills.

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