Fashion designer from Pasadena finds ‘Pleasure’ is profitable


Simone Gonzalez has journeyed a long way from her days designing and creating signature skirts out of her parents’ home in Pasadena.

Her clothing company Pleasure Doing Business has topped sales of $2 million since March 2009, and Gonzalez and her studio team are getting reading to launch a larger clothing line at stores like Urban Outfitters, Nordstrom and Bloomingdales.

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