Shop the block: Putting in face time at Zoey Van Jones – Brow Studio

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Tucked away in Kendall Alley, Zoey Van Jones – Brow Studio is an inviting, loft-style space with exposed brick elements, bare-bulb pendants and bright track lighting.
Leader Zoey Van Jones and her team of experts masterfully wield the tools to a well-groomed brow. Van Jones embraces an accessible, be-all-you-can-be brow philosophy.
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While all eyebrows are not created equal, they deserve to be — and Van Jones puts perfection within everyone’s reach by helping clients achieve luscious, effortless brows.
Depending on the stylist, brow shaping at ZVJ costs between $30 and $45. And the resounding refrain among satisfied clients is that, yes, it’s very much worth it.
With a world-class artistic education under her belt, Van Jones’ career as a make-up pro has included training with some of the industry’s most illustrious names. In Pasadena, she got her start at Chignon Salon, before opening the brow studio — originally called BrauHaus — in 2007.
Under its new moniker, the house of brow beauty carries on the Bauhaus design philosophy that inspired the original business name: Form follows function.
45 E. Union St., Pasadena (enter through Kendall Alley). Open Tue., Fri., Sat., 9 a.m.-5 p.m.; Wed. & Thurs., 10 a.m.-7 p.m. (626) 683-3308, zoeyvanjones.com
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Put on a happy face: Trade show for makeup artists open to public this weekend

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The International Make-Up Artist Trade Show is mecca for the industry’s top professionals and anyone who’s ever gotten a shiver of joy from purchasing a new lipstick or eyeshadow palette.
At the show, brands like M.A.C., Urban Decay, OCC and Make Up For Ever will unveil new products and offer discounts on your go-to favorites, while pro and celebrity make-up artists will share their tips, tricks and techniques in panels discussions. Among them will be the crew of artists who created the fairyland looks seen in Tim Burton’s “Alice in Wonderland.”
Visit the Make-Up Museum, watch a couture bridal fashion show, and keep ahead of the curve with a runway show on fall make-up trends
Too, students of make-up face off in a challenge to create winning fantasy looks: The beauty competition has an “Alice in Wonderland” theme, and the character competition is “Grimm’s Fairy Tales”-themed.
Today, June 26, 8:30 a.m.-5 p.m., and tomorrow, June 27, 10 a.m.-5 p.m. $10-$60. Pasadena Convention Center, 300 Green St. imatsshow.com
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Behind the scenes: Rose Magazine’s April cover shoot at the Arboretum


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>>INSIDER 
Our spring cover shoot took place at the beautiful Los Angeles County Arboretum and Botanic Gardens in Arcadia, where we encountered plenty of preening peacocks in full plumage. On occasion, it seemed they were either trying to flirt with or upstage our very talented model Laura.
Make-up artist Rose Lopez created the spring look you see on Laura, and hair stylist Constance Whaley from Pasadena’s own Crowned Studio gave her romantic, goddess-like curls.
And we were lucky enough to consult Pasadena fashion maven Elisa Bruley of Elisa B. The spring frocks you see in our fashion spread came from her hallowed shelves.
Click through the jump for lots more behind-the-scenes photos.

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Festival of Brides: The Upscale Bridal Show

>>GO 

The Festival of Brides, Upscale Bridal Show made its tenth appearance at The Langham, Huntington in Pasadena this last Sunday — and it was an afternoon to remember.

Being a fairly new bride-to-be, I’ve only been to one other bridal show, but as I entered the Huntington Ballroom at the Langham on Sunday, I could easily see why there was such a steep entrance fee ($35).

These beautiful displays by Luna Party Rentals provided some of the decorative and lighting displays in the foyer entrance to the ballroom.


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Royal treatment: The Rose Court gets ready for a photo shoot

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>>PARADE

By Stacey Wang

To teach the queen and princesses of the Rose Parade how to give their
faces the royal treatment, Lancome spent a day with the teens to show
them the how-tos of wearing makeup.

Each received a makeover, a cosmetics bag of essentials and instructions on how to duplicate their looks.

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Equipped
with new angle brushes, eyeliner and other effects, the court members
try to recreate their looks at the Tournament House before a photo
shoot — some more successfully on their own than others.

“The most important tip to take to heart is that less is more in some
cases,” says Princess June Ko as she puts on her makeup for the first time.

Ko
learns the meaning of her words firsthand as she examines her work.
With a cry for help, she stares at a girl with a black eye: She had
applied too much eye shadow.

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Michelle Van Wyk, a ballet dancer since she was 3 years old, is one of the more experienced girls when it comes to cosmetics.

“I wasn’t one of those girls who wore it every day, but it was fun for dress-up,” she says. Among her makeup tips, facial preparation is crucial.

“It’s really important to prep your face. Moisturizer is important,” the 17-year-old says.

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Ashley Thaxton, 17, is also one whom the rest look to for guidance.
Even though she rarely wears makeup, she’s had 10 years of practice in
front of the mirror.

Her cosmetic tip: “Toilet seat covers make very good blotters,” Thaxton says.

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Sitting on the floor near a window, Katherine Hernndez drops her hands
in frustration while another princess comes to her rescue.

“My face looks dirty,” Hernndez exclaims. “This looks ridiculous.”

The
18-year-old’s mother had previously tried to teach her how to apply
makeup, but for the girl who grew up with two older brothers, the
process was still baffling.

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(Photos by Sarah Reingewirtz / Staff)