Shop the block: Rue de Mimo, 1514 Mission St., South Pasadena


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The Rue De Mimo way, as they say, is to love and to be loved — in great clothes.



Mimo Boghossian and Paulette Ledyard have a spirited flair for fashion, blending urban styling with colors, shades and textures inspired by an international design sense.

Here, you’ll find one-of-a-kind collections of clothing, shoes and accessory pieces rooted in a cosmopolitan sensibility, and with a dash of bright whimsy. Rue de Mimo’s hand-curated assemblages — which manage to be both chic and full of winning personality –  are designed for the sophisticated belle.

More photos after the jump.


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