Mountain High builds LA features in terrain park

Mountain
High will add four new “Los Angeles Features” to the terrain park for the 2011/12 winter season. The
Concert Hall Handrail is the first of the four features to be completed.

This massive down-flat-down staircase handrail combo is an exact
replica of the iconic concert hall rail in Los Angeles and will be the
centerpiece of Mountain High’s terrain park this coming season.
 

“If
you live in Los Angeles, Mountain High is your backyard,” says Mountain
High marketing consultant, Brad Farmer. “So, we thought it would be
really interesting to bring iconic features that people would recognize
from the Los Angeles area to the terrain park.”

The
Concert Hall has some insane handrails that snowboarders and skiers alike have
dreamed of sliding. This coming winter at Mountain High, they can do
just that.

“Snowboarding
is becoming more accessible and influenced by urban lifestyle,” says
Mountain High team rider, Nick Visconti. “Bringing the iconic features
of Los Angeles to Mountain High is an incredibly creative idea and the
epitome of current snowboard culture. I seriously can’t wait to ride and
film on these new features this winter.”

The
Concert Hall Hand Rail is just one of four new features that will be
introduced at Mountain High this winter. The next three consist of The
Hollywood Wallride, LA Convention Center Rails and The Wedge
Quarterpipe.

“I’ve
really been inspired by how close Mountain High is to Los Angeles and
how relevant the urban culture is at this particular mountain resort,”
says Farmer. “When we started planning a new marketing concept and
thinking about how to connect the city to the mountain, this whole idea
unfolded as if it was meant to be. It’s very exciting to see it all
coming together and I believe the Mountain High customers are really
going to enjoy the new offering.”

Look
for Mountain High to be stepping up its complete terrain park game this
winter. Not only will these new features be in place but there are
plans to get really creative with more urban and skate influenced setups
including tons of tranny everywhere thanks to their new Zaugg Monster
Transition Cutter.

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