John Bogert's take on LAUSD's PR campaign

The Breeze columnist offers a few of his musings about LAUSD's hiring of two PR consultants (or spin doctors?) to craft a different communications strategy. Here's an exerpt:

Still, I have to wonder how extra-special communicators Victor Abalos and Michael Bustamante plan to convince even the dimmest audience member that the payroll system is working and that students aren't leaving school on a one-way ticket to public assistance.

But here's the great thing about public relations consulting. If it doesn't work, you get paid anyway.