A charter schools group that runs several campuses in South Los Angeles has created an advertisement promoting its students' achievements that will run during the USC-Penn State Rose Bowl game Thursday.
ICEF Public Schools' 30-second spot features students talking about their college plans.
"At ICEF Public Charter Schools in L.A., we all graduate," the students say. The ad states that only one in 10 South L.A. ninth-graders goes on to graduate college.
ICEF was chosen by Citi (i.e., Citigroup, the financial services company) to be featured as a "chairman's message" during the game, according a press release from the charter group. The commercial was created by ICEF students and teachers.
In October, ICEF announced it would create an "education corridor" with 22 new charter schools in a 45-square-mile region bound by the 110, 105, 405 and 10 freeways. The plan would expand the number of ICEF campus from 13 to 35 in five years.
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