Retailers, consumers gear up for ‘Cyber Monday’

There’s certainly something to be said for shopping online.

I mean, who in their right mind wants to get up at 4 a.m. and head over to the mall or local big-box store for some “deep discounts?” Well, as it turns out, plenty of people do. I’m just not one of them. I guess I didn’t inherit the “I’m-going-to-die-if-I-miss-this-hugely-important-sale” gene.

But I’m not alone because increasing numbers of shoppers are opting to do it online. In many cases, it makes a lot of sense. If you’re looking for a standard kind of item – like a fireplace poker or a bobblehead of Larry King, you pretty much know what you’ll be getting when the package arrives.

But there are some items you might be a little leery of buying online.

These would include such things as an extra-large, fur-lined smoking jacket (sizes likely do vary considerably), or an $1,100 custom Fender Stratocaster guitar. I play guitar, but I just couldn’t see buying one without actually sitting down and trying it out. The guitar that arrives at your door might end up sounding like a tightly strung banjo.

That would be great if you’re going to be playing Dixieland jazz, but bad if you have anything else in mind.

But I digress.

This Monday is “Cyber Monday” and lots of consumers are going to be out in force – or at least home or at work in force – to ferret out the best online deals. I have faith that many of them will. I might even be among them. You may be among them.

And we won’t have to listen to Barry Manilow on the overhead speaker crooning about the “Copacabana.” Sounds good to me.

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