Some free advertising...

Hyundai has scored a marketing coup with its promotion that allows new-car buyers to return their car within a year after buying it, if they get laid off of their job.

I fear I may have been sucked in to the promotion frenzy today by doing a story.

But if so, I'm not alone. A quick Google search turned up stories by the Associated Press and CNN.com.

It's definitely unique, according to industry watchers.

And regardless of whether it forces other ailing auto manufacturers to do something similar, it has sparked a lot of free ads on television and in print.

As one local Hyundai dealership employee told me on Tuesday: "It's marketing genius."