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Now that some economists are saying our almost 2-year-old recession is over, I think it's time we name it something. You know, like we name hurricanes...Katrina, Andrew...Rita.
Maybe we should even have a national center that names them - like the National Hurricane Center names hurricanes -- we could have a National Recession Center to do the job.
Each year, the center could put out a list of names in alphabetical order. If that year has a recession, we just check a name off that list.
Students reading about economic history would have an easy way to remember the worst recession since the Great Depression. Government leaders, policy makers and businesses would have a ready made reference point to separate all the recessions we've had.
Psychologically, by putting a name on it, maybe it would be easier to box up and leave behind.
Turns out, there may be some value in that.
"(A name) would have a different meaning for each person," said Joann Moran, a cinical psychologist who teaches a class in San Marino with her husband on coping with the financial crisis.
People would rename it to be "less overwelming, where they can frame it in the context of something they have some power over."
And maybe the name could even have some accountability built into it, she said.
Some ideas come to mind.
Howabout Subprime Recession , after institutions that ran wild with adjustable rate and low-documentation loans that led to the housing meltdown, which in turn led to the fall of the financial system?
Howabout Recession Lehman - for the fall of Lehman Bros., the biggest bank failure in history?
Recession Greenspan?
Hmmm.
I don't know. I guess the name depends on who you are talking to.
What we do know is that this is the worst recession since the Great Depression.
That's why a lot of people are calling it the Great Recession, said Jack Kyser, founding economist for the Los Angeles Economic Development Corp.
It's not quite a depression, but it's the worst of the recessions, he said.
That works for me. Only one problem...Nothing about 12.7 percent unemployment - over 15 percent in some valley areas - is particularly great...not great at all.
But anything, anything to look back during better times and to give the last two years a name.
It's not so much so that we can remember it. It's more about putting a name on something that has harmed us, so we can beat it back, punch it, beat it and hope to God we learn from it and never see anything like it again.
By the way, if you've got any ideas for a name, feel free to pass them along...just make sure they are something that we can publish in a family paper.
After nearly 20 years, the San Gabriel Valley Small Business Center is closing on Tuesday, June 30th.
Workshops and counseling will no longer take place at the center, and its website will be taken down in July.
It's a sad victim of the economy -- as Mt. San Antonio College and other local sources -- plagued by their own finance issues -- could no longer support it.
If you're interested in an early version what various cities wanted from $787 billion in federal stimulus money, try out this site: http://www.stimuluswatch.org/
But a quick word of caution. Pasadena, for instance, is not going to get more than $88 million in federal money for its wish list of stimulus projects. What you'll see are early versions of what cities wanted late last year, before President Obama signed the American Recovery and Reinvestment Act.
STEPHEN BERNARD
AP Business Writer
NEW YORK (AP) -- Bank of America Corp. has officially dropped the Countrywide Home Loans name as part of its integration of the mortgage lender, which was acquired last year.
Charlotte, N.C.-based Bank of America on Monday renamed its mortgage and home equity lending operations Bank of America Home Loans. The division incorporates Bank of America's previous lending businesses with those of Countrywide.
The rebranding is being completed Monday to coincide with the beginning of what is traditionally the busiest season for home buying and follows other back-office integration between the lending units, said Barbara Desoer, president of Bank of America Home Loans.
At the height of the housing market, Countrywide was the nation's largest lender and was heavily involved in subprime lending -- loans given to customers with poor credit history. The housing market began to unravel in 2007 as subprime mortgage borrowers increasingly started to default, helping to spawn the credit crisis.
Loan losses have piled up for the company and lending volume is slowing, similar to what many lenders are facing during the ongoing recession and housing market downturn.
During the first quarter, the combined Bank of America and Countrywide mortgage operations funded $89 billion in mortgages and home equity loans. The pair combined to originate $315.33 billion in 2008 and $598.33 billion in 2007.
The new Bank of America Home Loans division will be based in Calabasas, Calif., which was home to Countrywide Financial Corp.
Bank of America agreed to acquire Countrywide in January 2008 in an all-stock deal worth about $4 billion at that time. The deal was valued at about $2.5 billion when the deal closed July 1 because of a drop in Bank of America's share price.



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