Motto, scha-motto, let’s call the whole thing off

History triumphed over a historical marketing campaign in San Gabriel yesterday.

The San Gabriel Band of Mission Indians were able to convince the council to oppose changing the city’s motto from “City with a Mission” to “History in the Making.”

The new motto was part of a marketing effort to attract business to the city. The old motto is a clever title (you see how mission has two meanings? cool, uh!) that represents the city’s roots.

Also, Developer Trammell Crow Residential last week announced the release and publication of the draft Environmental Impact Report on its proposed 537-unit Canyon Residences multi-family housing proposal in Rowland Heights.

  • me

    “City with a Mission” is silly but memorable, and easily understood. “History in the Making”? Not as memorable, and not obvious to me what I’m supposed to think. What history is being made in San Gabriel today?