Sugar Bowl unveils its game plan for Sunday’s NFC championship

Sugar Bowl will be hosting a full-on football party on Sunday during the NFC championship game between the San Francisco 49ers and the Atlanta Falcons.

At the resort’s Judah Lodge, there will be two big-screen TVs, drink specials for Sugar Bowl Pale Ale beer, and a raffle that will benefit the Sugar Bowl Ski Team Foundation.

The lifts will be operating on Sunday from 9 a.m. to 4 p.m., so skiers and riders can spend the morning on the slopes, then head into the lodge for lunch and NFL action.

This is the 49ers’ second straight trip to the NFC championship game, and kickoff is at noon. The Baltimore Ravens meet the New England Patriots in the AFC title game at 3:30 p.m.

The atmosphere in Judah Lodge will likely have a strong 49ers slant, given Sugar Bowl’s popularity with skiers and riders from San Francisco and elsewhere in Northern California.

For more information, call 530-426-9000 or visit

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