Heavenly ski resort will host a snow-filled rocking après ski party in Los Angeles on Thursday, Jan. 16, at American Junkies in Hermosa Beach at 8:03 p.m.
A group of four lucky friends will win their own all-expenses paid ski and party trip of a lifetime to Heavenly. Heavenly will ignite the party with drink specials, gear giveaways and the gorgeous Heavenly Angels.
“Skyway to Heavenly showcases Heavenly’s high-energy all-in attitude and exposes LA and New York City skiers and riders to the ski all day, party all night experience of South Lake Tahoe,” said John Wagnon, Heavenly’s senior director of marketing.
The weekend trip for four, valued at $10,000, includes a roundtrip flight to a Tahoe-area airport, a three-night stay in a Tuscan Suite at MontBleu Resort Casino and Spa, three days of skiing or riding at Heavenly with equipment and lift tickets included, a mountain tour, $450 spending money and a $75 mountain money voucher per person, VIP admission and table reservation at MontBleu nightclubs, on-call concierge, reserved table at Unbuckle at Tamarack après ski party, and tickets to shows playing at MontBleu. Everything will be over-the-top and out-of-control.
At the end of December, Heavenly also brought its high-energy life to brand by debuting a one-of-a-kind DJ cat. The resort partnered with Aaron Hagar, son of legendary musician Sammy Hagar and owner of Rat Runners Garage, to retrofit a retired grooming machine it into a state-of-the-art mobile DJ station.
From the DJ cat to Unbuckle après parties featuring the lovely Heavenly Angels, Heavenly’s events exude high energy. On April 5, 2014, the second annual High Roller Hold ‘Em event will take place on World Cup run. Infusing an X Games-worthy big air competition with a little South Lake Tahoe casino gambling twist, High Roller Hold ’Em features a monster big-air jump, a $50,000 jackpot and, new this year, a 2015 X Games Big Air event exemption for the overall winner.