Mountain High continues operation in national monument

Mountain High operates on the Angeles National Forest through a Special Use Permit issued and managed by the US Forest Service.  Despite the new designation as a national monument, the US Forest Service will remain the managing governmental agency.

Under the new designation there will be no changes to the current rules and regulations that govern ski areas or the management of Mountain High’s existing Special Use Permit.  The resort will be able to renew its lease as usual at the end of the term and the Special User Permit would be reissued if the resort was sold.

“The San Gabriel Mountains National Monument protects water rights, fire management, private property, and rights of way. It does not limit or prohibit any form of recreation. That means the recreational activities people already enjoy in the mountains – like winter sports – will remain available for all our communities to enjoy. This includes important and cherished winter activities such as skiing and snowboarding,” says Rep. Judy Chu.

Snow! Heavenly Mountain Resort gets a taste of what’s (hopefully) to come

Milky Way Bowl at Heavenly Mountain Resort received a dusting of snow on Monday night. (Heavenly Mountain Resort photo)

Milky Way Bowl at Heavenly Mountain Resort received a light covering of snow on Monday night. (Heavenly Mountain Resort photos)

Granted, it’s not much, but considering that California is in the midst of a multi-year drought, any snow – even a little – is more than welcome. So after Heavenly Mountain Resort received a dusting of powder last night, we were excited to see the photos that were sent out today. The resort is scheduled to open for skiers and snowboarders on Nov. 21.

Mott Canyon, on the Nevada side of the mountain, after last night's light snowfall.

Mott Canyon, on the Nevada side of the mountain, after last night’s snowfall.

Lindsey Vonn kicks off new Ski Girls Rock at Mt. Brighton

U.S. Olympic gold medalist and World Cup alpine ski champion Lindsey Vonn comes to Mt. Brighton Saturday, Oct. 25 to kick off the upcoming ski and snowboard season and introduce her new “Ski Girls Rock” program, including an exclusive training session with locals girls and the 2014 state champion Brighton High School Girls MHSAA Ski Team.

Vonn, who packed the house last fall during her first Mt. Brighton appearance, returns to introduce Ski Girls Rock, which will debut at Mt. Brighton this winter. The program for girls ages seven to teen, was inspired and designed by Vonn herself and will be led by Mt. Brighton female instructors.

It focuses not only on improving skiing technique, but also empowering girls through the sport and building students’ confidence while developing friendships, teamwork and social skills.

Vonn has chosen to bring this previously Vail- and Beaver Creek-exclusive program to Vail Resorts’ Michigan and Minnesota ski areas – Mt. Brighton and Afton Alps – because of her ties growing up skiing in the Midwest and knowing how important youth development programs are to the local community.

Vonn will personally meet with ski instructors at Mt. Brighton to prepare them to teach this unique girl-focused program and conduct a private preseason “dry land” training session with girls registered for one of the four Ski Girls Rock sessions, as well as the Brighton High School State Champion Girls Ski Team.

At the base of Mt. Brighton’s ski slopes Vonn and the Mt. Brighton instructors will give the girls instruction on proper warm-up exercise techniques – the same types of exercises Vonn employs in advance of her global ski race season.

“I can’t think of a better way to kick off the season at Mt. Brighton than introducing girls from the local community to Ski Girls Rock with a pre-season workout alongside their local state girls ski champions.” said Vonn. “I’ll get to meet Mt. Brighton’s ski instructors who will be teaching Ski Girls Rock this winter to discuss how sports empower girls and helps them build confidence while developing friendships, teamwork and social skills.”

Growing up in the Midwest and getting her start in alpine ski racing at an urban ski area similar to Mt. Brighton, Vonn’s heartfelt message will get those in attendance excited for another epic season of skiing and snowboarding at the iconic Livingston County ski area.

“Lindsey Vonn’s appearance here last fall was the perfect way to kick-off our first season of Mt. Brighton being part of the Vail Resorts’ family and a place, quite literally, where Epic begins,” said Mt. Brighton General Manager Taylor Ogilvie. “Having Lindsey come back to Mt. Brighton this year to personally introduce Ski Girls Rock, which previously was only offered at Vail and Beaver Creek, is a true testament as to how Mt. Brighton’s Ski & Ride School offers Vail Resorts’ world-renowned instruction here locally in Michigan.”

Following her private Ski Girls Rock training session and meet and greet, Vonn will meet with the public, for autographs and likely a few selfies, too!

“Last year was a lot of fun and I’m looking forward to returning to Mt. Brighton,” said Vonn. “I will get to meet with girls of all ages at this event and I can’t help but see some of myself in them.”

Who | Lindsey Vonn, Mt. Brighton Ski Instructors, 2014-2015 Mt. Brighton Ski Girls Rock program participants and Brighton High School Girls MHSAA State Champion Ski Team
Where | Mt. Brighton, 4141 Bauer Road, Brighton, MI 48116
When | Saturday, October 25
Time | 11:30 a.m. – 12:30 p.m. – Private warm-up session with Lindsey, Ski Girls Rock participants (see below to sign-up and get access to this session; space is limited) and the 2014 state champion Brighton High School Girls MHSAA Ski Team
1:00 – 2:30 p.m. – Lindsey Vonn autograph session open to the public
Bonus! Girls who participate in Ski Girls Rock at Mt. Brighton will be entered for a chance to win a trip to Vonn’s end-of-season Ski Girls Rock party in Vail, Colo.!

Ski Girls Rock will be offered at Mt. Brighton on four different holiday weekends this season: Dec. 21-23, 26-28, Jan. 17-19, and Feb. 14-16. Pricing for the three day program is $267 and includes lift ticket, lesson and lunch. For season pass holders, the program is offered for $207 including lesson and lunch.

Mt. Brighton is part of Vail Resorts’ Epic Pass, offering unlimited, unrestricted skiing and snowboarding at 12 resorts, which also include Vail, Beaver Creek, Breckenridge, Keystone, Arapahoe Basin, Canyons, Park City, Heavenly, Kirkwood, and Afton Alps, as well as five consecutive days each at Niseko United in Japan, Verbier, Switzerland and Les 3 Vallées, France.

To sign up for Ski Girls Rock and gain access to the Oct. 25 Lindsey Vonn private warm-up session visit the “Winter” – “Kids Lessons” page at www.mtbrighton.com or call: (810) 229-9581. Note that space is limited.

Shaun White brings snowboarding to Pasadena Rose Bowl

By Lauren Gold, Staff Writer

Olympic gold medalist and professional snowboarder Shaun White announced Friday that he will bring the Air & Style sports, arts and music event to the Rose Bowl Stadium in February.

The event will be the first time Air & Style, which began in Europe in 1993, will be held in the U.S. It will feature a 16 story ramp covered in man made snow for the skiing and snowboarding competition. There will also be skateboarding, music, food trucks, art, technology, fashion, family activities and other entertainment.

“It’s going to be one of those things where it’s kind of up to you to make your own experience at the event,” White said. “Everybody has been describing it as if it was a party I was throwing. There is going to music, sports, food, there is going to be something you haven’t seen before. That’s been our underlying goal of the event to enhance peoples experience.”

White, who purchased a majority share of the event this year, said the iconic Rose Bowl Stadium was the perfect location to host it.

“I love L.A., I live in L.A. I remember going to the Rose Bowl and seeing U2 play and it was just such a blowout massive event and … I was there for the weekend flea markets. I remember thinking this is such a great place, it’s so close and so fun,” White said. “So (for the event) we basically took this satellite view of Los Angels and that was like right in the heart of it so we decided to try to pursue the Rose Bowl.”

Plus, he added, it will bring rare snow to Southern California.

“The idea is kind of bringing these things that happen in the mountains to the city,” White said. “We were doing an event with Target recently they had this days of winter thing going on. People were losing it they were so excited about the snow and it dawned on me that a lot of people in the area and in Pasadena haven’t experienced snow before. I can’t wait to see their reactions when we park this right in their front lawn.”

Read more in Lauren’s story WHITE.

Mountain High offering free season passes to 5th graders

The beauty of the winter mountains is something to be experienced by everyone and that’s why Mountain High and Toyota have teamed up to offer FREE season passes to regional 5th Graders in the 5th Grade Pass Program.   Any 5th Grader in California is eligible for a FREE season pass valued at $279 anytime he or she visits Mountain High during the 2014/15 season.

The 5th Grade Pass Program encourages kids to stay active in winter.  It teaches them new skills, builds overall confidence, and brings families together in an active environment.

Each year the 5th Grade Pass Program introduces thousands of local students and their parents to skiing and snowboarding and provides them with lifelong snow sports skills.  Parents of participants rank it very high and many base their children’s involvement solely on the program.

 “We are excited to partner with Toyota again this year to provide 5th graders in our state the opportunity to experience the joys and benefits of outdoor recreation,” says John McColly, CMO.

Snow sports participation is highly correlated to participation in other physical activities, and active kids tend to be healthier and more successful academically.

According to the Centers for Disease Control, the Roberts Wood Johnson Foundation, and the America, Physiology Society (among others), America’s children are not getting enough physical exercise and this is leading to a meteoric rise in obesity.

Mountain High’s 5th Grade Pass Program encourages kids to stay active during the cold months.  In fact, during the winter of 2013/2014 snow sports participants burned more than 332 Billion calories while skiing, riding, and snowshoeing, enough to work off 475 Million cheeseburgers.

Additionally, research demonstrates that kids who participate in the Pass Program tend to remain active throughout the year which in turn, is highly correlated to improved academic performance and better health over the course of their lifetime.

Families that play together stay together and the Pass Program has shown to be very effective in bringing adults and other family members into, or back into the snow sports market.  In fact, nearly half of parents questioned said that they participated in snow sports because their child was involved in the Pass program.

Says Michelle Quan from Thousand Oaks, “It is an absolutely wonderful program.  We got the pass for my son when he was in 5th grade and it was just what I needed to get back on the slopes after 11 years! My husband also starting skiing again and now we now have four in our family who are skiers thanks to Mountain High.”

To order a free 5th Grade Season Pass parents visithttp://www.mthigh.com/deal/5th-graders-ski-and-snowboard-free.  Participants must be between the ages of 9 and 11 as of December 31, 2014, and parents are required to show proof of enrollment (report card, school ID, or certified letter of intent.)  Please note there is a $10 processing fee per pass.  Refunds are not available for previously purchased tickets or pass products.

Liftopia’s pricing engine gives skiers more options

Liftopia, which operates the largest consumer marketplace and resort technology platform for ski lift tickets and other mountain activities, has introduced the industry’s first tiered dynamic pricing system for lift tickets featuring Value,Value Plus and Flexible options – now available for purchase for the 2014/2015 ski season.

The new ticket options feature a range of savings and flexibility to meet the needs of any type of skier or snowboarder, whether they are traveling to their destination or hitting the slopes closer to home:

  • Value lift tickets are date-specific, non-refundable and non-changeable, offering the deepest discounts with savings up to 85 percent off walk-up window rates when purchased in advance. These are ideal for consumers who know the exact dates they will be skiing or riding.
  • Value Plus lift tickets offer added flexibility, allowing a one-time date change during the season.
  • Flexible lift tickets offer the ultimate flexibility with unlimited date changes during the season.

 If Value Plus and Flexible tickets are changed to dates that are more expensive, customers will just pay the difference in price.  Customers will never be charged separate change fees.

“At Liftopia, we work hard to make it easier for people to ski more often in ways that are also beneficial for ski areas, and these new options provide a range of flexibility to give consumers a choice of what is best for their needs,” said Evan Reece, co-founder and CEO of Liftopia. “Since prices move up over time, consumers can have confidence that the farther they buy in advance the more they will be rewarded for their commitment.”

 Some examples of Value, Value Plus and Flexible lift tickets now available for purchase include:

 Mount Snow, VT – Purchase lift tickets in advance for the week of Christmas (Dec. 22-26) and get a Value ticket starting at $46.99, or 48 percent off the walk-up rate; Value Plus starting at $55.59, or 38 percent off the walk-up rate; or Flexible starting at $60.59, or 33 percent off the walk-up rate.

  • Arapahoe Basin, CO – Purchase lift tickets in advance for the last week in December (Dec. 29-Jan. 2) and get a Value ticket starting at $58.99, or 35 percent off the walk-up rate; Value Plus starting at $64.99, or 27 percent off the walk-up rate; or Flexible starting at $69.99, or 21 percent off the walk-up rate.
  • Mad River Glen, VT – Purchase lift tickets in advance for New Year’s Day (Jan. 1) and get a Value ticket starting at $39.99, or 49 percent off the walk-up rate; Value Plus starting at $47.79, or 40 percent off the walk-up rate; or Flexible starting at $52.79, or 33 percent off the walk-up rate.
  • Killington, VT – Purchase lift tickets in advance for President’s Weekend (Feb. 14-16) and get a Value ticket starting at $76.99, or 16 percent off the walk-up rate; Value Plus starting at $81.99, or 11 percent off the walk-up rate; or Flexible starting at $86.99, or 5 percent off the walk-up rate.
  • Snowbird, UT - Purchase lift tickets in advance for the last week in January (Jan. 26-30) and get a Value ticket starting at $56.99, or 40 percent off the walk-up rate; Value Plus starting at $64.59, or 32 percent off the walk-up rate; or Flexible starting at $69.59, or 27% off the walk-up rate.

All prices are based on availability and will change dynamically.

 In addition to Value, Value Plus and Flexible tickets, skiers and snowboarders can also purchase rentals, lessons, meal vouchers, and more through Liftopia.com and the Liftopia mobile app.

The flexible tiered pricing options are also being introduced by several resorts which utilize the cloud-based Liftopia Platform to implement advance-purchase commerce and the industry’s most advanced dynamic pricing models on the resorts’ own websites and mobile channels.  The Liftopia Platform also provides resorts access to sophisticated business intelligence and customer analytics.

For more information on Value, Value Plus and Flexible tickets as well as Liftopia and the Liftopia Platform, visit www.liftopia.com.

Skiers take us on a month long journey to Patagonia

By Adam Clark and Brody Leven on www.powder.com

“Embrace the ride, no? That’s what Salt Lake City residents Adam Clark and Brody Leven did last October when the duo embarked on a 3,000-plus-mile road trip through Chile and Argentina to ski exotic volcanoes.

“Their only plan was to drive as far south on the continent as possible. Whatever happened in the midst of those dusty and bumpy roads they’d figure out upon arriving to that situation.

“Although Leven could probably write a book of this month-long journey from his journal entries, 68 pages of Clark’s photography should suffice with insightful and witty commentary from Leven that can only come from being on the road.

“Leven nor Clark knew what they were getting into when they hopped in a rented van with graffiti art. But as you’ll read and see in the third installment of the POWDER Flipbook series, not having a plan fueled their adventure to the bottom of the world.”

Read more in PATAGONIA.

Help wanted: Bear Mountain, Snow Summit resorts host job fair

Big Bear Mountain Resorts is ramping up for opening day, but first comes the annual Bear Mountain and Snow Summit job fair. It happens Saturday at Snow Summit from 8 a.m. to 2 p.m.

While offering a fun work environment, Big Bear Mountain Resorts offers great privileges to all employees. Among them: free skiing and snowboarding for employees and their immediate eligible families under the age of 18 at both Bear Mountain and Snow Summit, discounted rental equipment, free and discounted lessons, discounted food and beverages and discounts in retail shops.

“Our goal is to provide our guests with the best possible service and experience. We’re looking for hardworking and dedicated employees that are personable, out-going and have a passion for snow sports,” said Chris Riddle, director of marketing for Big Bear Mountain Resorts. “Most of our employees, including myself, have worked here for over 10 years and we know firsthand how incredible a career in the snow sport industry is, as we get some of the coolest perks around.”

Full-time and part-time positions are available in both indoor and outdoor areas, including ski and snowboard instructors, snowmakers, snow sport lessons promoter, sport shop sales, parking, lift operators, food servers, bartenders, dishwashers, cooks and guest services.

For more information, call employee services at 909-866-5766, Ext. 140; email employeeservices@snowsummit.com or fill out an application and bring it to the job fair.

Mammoth Mountain to open on Nov. 13 for ski season

Opening Day is just around the corner!
It's snowing on Mammoth Mountain!
VACATIONS    |   ACTIVITIES    |    WEATHER    |    DEALS
Dust off those skis and boards and get ready to kick off the winter season in classic Mammoth style. November 13 is just around the corner and there will be plenty of events, parties and snow shenanigans for everyone.

Opening Day festivities begin with a traditional “First Chair” celebration and banner breaking at Broadway Express followed by a beer toast on the sundeck. As the sun goes down, head to Wave Rave for the premier of Snowboarder Magazine’s new movie “Foreword.”

See you on the slopes on Nov. 13.