Kirkwood Mountain Resort has installed the company’s first solar-powered radio frequency (RF) reader to enhance the guest’s experience with EpicMix, Vail Resorts’ proprietary online and mobile application that rewards users for challenges completed, lifts ridden, and days and vertical feet skied. The reader takes advantage of Kirkwood’s legendary hike-to, inbounds terrain, and is located in the Covered Wagon area of the resort, along the southeastern-most boundary on the backside.
“We have so much inbounds terrain here that is truly special, I think this remote reader is the perfect way to bring EpicMix to life at Kirkwood,” said Casey Blann, Kirkwood’s vice president and general manager. “Our visitors are some of the best skiers and riders around and we wanted a special way to recognize them for doing extraordinary things.”
There are two custom pins explorers can unlock at the Covered Wagon reader. The first is called “Pushing Boundaries” and awards the guest 200 points for reaching the reader for the first time. The second is worth 250 points and is called “CW10.” It is awarded for visiting the reader 10 times in one season. In addition to being remote, this reader is also unique in its user experience.
Unlike most EpicMix readers, which don’t require the user to do anything special to record data, guests must intentionally approach the reader and come within five feet in order to be read.