The beauty of the winter mountains is something to be experienced by everyone and that’s why Mountain High and Toyota have teamed up to offer FREE season passes to regional 5th Graders in the 5th Grade Pass Program. Any 5th Grader in California is eligible for a FREE season pass valued at $279 anytime he or she visits Mountain High during the 2014/15 season.
The 5th Grade Pass Program encourages kids to stay active in winter. It teaches them new skills, builds overall confidence, and brings families together in an active environment.
Each year the 5th Grade Pass Program introduces thousands of local students and their parents to skiing and snowboarding and provides them with lifelong snow sports skills. Parents of participants rank it very high and many base their children’s involvement solely on the program.
“We are excited to partner with Toyota again this year to provide 5th graders in our state the opportunity to experience the joys and benefits of outdoor recreation,” says John McColly, CMO.
Snow sports participation is highly correlated to participation in other physical activities, and active kids tend to be healthier and more successful academically.
According to the Centers for Disease Control, the Roberts Wood Johnson Foundation, and the America, Physiology Society (among others), America’s children are not getting enough physical exercise and this is leading to a meteoric rise in obesity.
Mountain High’s 5th Grade Pass Program encourages kids to stay active during the cold months. In fact, during the winter of 2013/2014 snow sports participants burned more than 332 Billion calories while skiing, riding, and snowshoeing, enough to work off 475 Million cheeseburgers.
Additionally, research demonstrates that kids who participate in the Pass Program tend to remain active throughout the year which in turn, is highly correlated to improved academic performance and better health over the course of their lifetime.
Families that play together stay together and the Pass Program has shown to be very effective in bringing adults and other family members into, or back into the snow sports market. In fact, nearly half of parents questioned said that they participated in snow sports because their child was involved in the Pass program.
Says Michelle Quan from Thousand Oaks, “It is an absolutely wonderful program. We got the pass for my son when he was in 5th grade and it was just what I needed to get back on the slopes after 11 years! My husband also starting skiing again and now we now have four in our family who are skiers thanks to Mountain High.”
To order a free 5th Grade Season Pass parents visithttp://www.mthigh.com/deal/5th-graders-ski-and-snowboard-free. Participants must be between the ages of 9 and 11 as of December 31, 2014, and parents are required to show proof of enrollment (report card, school ID, or certified letter of intent.) Please note there is a $10 processing fee per pass. Refunds are not available for previously purchased tickets or pass products.