By Jason Blevins
The Denver Post
The holiday snow in the high country arrived too late to rescue lodgekeepers in December but boosted bookings for January and February.
The latest Mountain Travel Research Program — or MTRiP — survey of 160 property management companies in 16 western resort communities shows December 2012 lodging occupancy finished 7.9 percent behind the previous December. But the average daily room rate climbed for the 19th consecutive month, increasing 2.6 percent over December 2011.
Still, the late snow that followed a dismally dry November and early December helped. Reservations heading into December were down 12.3 percent.
“What a difference a month makes,” said Ralf Garrison, director of MTRiP, in a statement released Wednesday, Jan. 16. “Mother Nature finally delivered some much needed snow from coast to coast just in time for the Christmas holidays and the fresh powder really helped fill some December lodging vacancies at ski resorts as well as generating buzz and bookings for January and February.”
The snow also stirred bookings for the rest of the season, with December bookings through May up 10.4 percent over last season. January bookings climbed 3.5 percent and February is up 8.6 percent.