The Mountain Collective has begun selling tickets for the 2014/2015 season adding Ski Banff-Lake Louise-Sunshine to its premier roster of independent ski resorts and giving skiers and riders access to seven iconic destinations.

Ski Banff-Lake Louise- Sunshine joins AltaSnowbird , Aspen Snowmass, Jackson Hole, Mammoth Mountain, Squaw Valley/Alpine Meadows and Whistler Blackcomb in this unprecedented collaboration of destinations powered by Liftopia.

Beginning today consumers can purchase The Mountain Collective Pass at the 2014/2015 rate of  $389 via www.themountaincollective.com and via Liftopia.com, the exclusive technology, distribution and marketing partner of this historic alliance.

Additionally, the price for the kid’s pass has been reduced more than 55 percent to just $99 for the 2014-2015 season making it an ideal time to plan a family ski vacation.

Included in the pass are:

·      Two free days at each ski area

·      Unlimited 50% off lift tickets, after complimentary days are used, at each of the seven destinations

·      Exclusive perks such as discounted hotel rates at some resorts

Quantities are limited at this rate and there are no blackout dates or restrictions when using the free days or discounted days at any of the resorts.

This partnership demonstrates how the ski industry is evolving in its marketing and distribution practices to drive more purchases online and in advance while providing incentives to get skiers and snowboarders to spend more time on the mountains they love.

It also shows how the concept of a “ski pass” continues to evolve, from the traditional offering that includes season pass holders or resorts within close proximity to one another to a pass that brings added value for destination skiers.