Liftopia’s pricing engine gives skiers more options

Liftopia, which operates the largest consumer marketplace and resort technology platform for ski lift tickets and other mountain activities, has introduced the industry’s first tiered dynamic pricing system for lift tickets featuring Value,Value Plus and Flexible options – now available for purchase for the 2014/2015 ski season.

The new ticket options feature a range of savings and flexibility to meet the needs of any type of skier or snowboarder, whether they are traveling to their destination or hitting the slopes closer to home:

  • Value lift tickets are date-specific, non-refundable and non-changeable, offering the deepest discounts with savings up to 85 percent off walk-up window rates when purchased in advance. These are ideal for consumers who know the exact dates they will be skiing or riding.
  • Value Plus lift tickets offer added flexibility, allowing a one-time date change during the season.
  • Flexible lift tickets offer the ultimate flexibility with unlimited date changes during the season.

 If Value Plus and Flexible tickets are changed to dates that are more expensive, customers will just pay the difference in price.  Customers will never be charged separate change fees.

“At Liftopia, we work hard to make it easier for people to ski more often in ways that are also beneficial for ski areas, and these new options provide a range of flexibility to give consumers a choice of what is best for their needs,” said Evan Reece, co-founder and CEO of Liftopia. “Since prices move up over time, consumers can have confidence that the farther they buy in advance the more they will be rewarded for their commitment.”

 Some examples of Value, Value Plus and Flexible lift tickets now available for purchase include:

 Mount Snow, VT – Purchase lift tickets in advance for the week of Christmas (Dec. 22-26) and get a Value ticket starting at $46.99, or 48 percent off the walk-up rate; Value Plus starting at $55.59, or 38 percent off the walk-up rate; or Flexible starting at $60.59, or 33 percent off the walk-up rate.

  • Arapahoe Basin, CO – Purchase lift tickets in advance for the last week in December (Dec. 29-Jan. 2) and get a Value ticket starting at $58.99, or 35 percent off the walk-up rate; Value Plus starting at $64.99, or 27 percent off the walk-up rate; or Flexible starting at $69.99, or 21 percent off the walk-up rate.
  • Mad River Glen, VT – Purchase lift tickets in advance for New Year’s Day (Jan. 1) and get a Value ticket starting at $39.99, or 49 percent off the walk-up rate; Value Plus starting at $47.79, or 40 percent off the walk-up rate; or Flexible starting at $52.79, or 33 percent off the walk-up rate.
  • Killington, VT – Purchase lift tickets in advance for President’s Weekend (Feb. 14-16) and get a Value ticket starting at $76.99, or 16 percent off the walk-up rate; Value Plus starting at $81.99, or 11 percent off the walk-up rate; or Flexible starting at $86.99, or 5 percent off the walk-up rate.
  • Snowbird, UT - Purchase lift tickets in advance for the last week in January (Jan. 26-30) and get a Value ticket starting at $56.99, or 40 percent off the walk-up rate; Value Plus starting at $64.59, or 32 percent off the walk-up rate; or Flexible starting at $69.59, or 27% off the walk-up rate.

All prices are based on availability and will change dynamically.

 In addition to Value, Value Plus and Flexible tickets, skiers and snowboarders can also purchase rentals, lessons, meal vouchers, and more through Liftopia.com and the Liftopia mobile app.

The flexible tiered pricing options are also being introduced by several resorts which utilize the cloud-based Liftopia Platform to implement advance-purchase commerce and the industry’s most advanced dynamic pricing models on the resorts’ own websites and mobile channels.  The Liftopia Platform also provides resorts access to sophisticated business intelligence and customer analytics.

For more information on Value, Value Plus and Flexible tickets as well as Liftopia and the Liftopia Platform, visit www.liftopia.com.

The Mountain Collective pass on sale at Liftopia

The Mountain Collective has begun selling tickets for the 2014/2015 season adding Ski Banff-Lake Louise-Sunshine to its premier roster of independent ski resorts and giving skiers and riders access to seven iconic destinations.

Ski Banff-Lake Louise- Sunshine joins AltaSnowbird , Aspen Snowmass, Jackson Hole, Mammoth Mountain, Squaw Valley/Alpine Meadows and Whistler Blackcomb in this unprecedented collaboration of destinations powered by Liftopia.

Beginning today consumers can purchase The Mountain Collective Pass at the 2014/2015 rate of  $389 via www.themountaincollective.com and via Liftopia.com, the exclusive technology, distribution and marketing partner of this historic alliance.

Additionally, the price for the kid’s pass has been reduced more than 55 percent to just $99 for the 2014-2015 season making it an ideal time to plan a family ski vacation.

Included in the pass are:

·      Two free days at each ski area

·      Unlimited 50% off lift tickets, after complimentary days are used, at each of the seven destinations

·      Exclusive perks such as discounted hotel rates at some resorts

Quantities are limited at this rate and there are no blackout dates or restrictions when using the free days or discounted days at any of the resorts.

This partnership demonstrates how the ski industry is evolving in its marketing and distribution practices to drive more purchases online and in advance while providing incentives to get skiers and snowboarders to spend more time on the mountains they love.

It also shows how the concept of a “ski pass” continues to evolve, from the traditional offering that includes season pass holders or resorts within close proximity to one another to a pass that brings added value for destination skiers.