Air New Zealand has teamed up with online content creator Diaries Downunder to launch a campaign promoting its direct trans-Tasman services to the South Island ski fields.
The campaign “Meanwhile in… New Zealand” will showcase what is happening “now” on the South Island slopes, along with the kind of colorful characters you’re likely to encounter while coming down a mountain – in the tongue in cheek style of the popular “meanwhile in…” internet memes.
The first in the series of videos, featuring a trio of posers in matching woollen skivvies and pom-pom beanies heli-dropped onto Central Otago’s Isobel Glacier, can be viewed here
Destination Queenstown CEO Graham Budd says with snow falling and more forecast for the coming week, the timing of the campaign is perfect.
“All ski resorts will be open and ready this week to welcome Australian skiers, boarders and holiday makers – so now is the time to book your seat for an unbeatable winter experience in Queenstown.”
The airline has also launched a social media campaign today offering customers who hit the South Island slopes this winter the opportunity to win back the cost of their airfares by hashtagging their experiences #meanwhileinnz.
Air New Zealand General Manager Australia Leanne Geraghty says while Australia has also had its share of snow dumps this winter, there’s one thing New Zealand slopes offer that you can’t experience here.
“Queenstown has some of the world’s best heli-ski routes and terrains making for a unique and memorable ski experience. Air New Zealand and our alliance partner Virgin Australia currently fly at least daily from Sydney, Brisbane and Melbourne to the Queenstown ski region, making it possible to check out the heli conditions today and hit the slopes tomorrow.
“New Zealand has historically had a ski season that goes all the way to late September so Australians can continue booking right through spring.”
Air New Zealand, along with alliance partner Virgin Australia will operate an additional 40,000 seats into Queenstown over the peak winter period compared with the same period last year.