Beckham Tickets & TV

After Beck’s sat out the SuperLiga opener Tuesday, Galaxy Coach Frank Yallop said after the game he anticipates making another late decision on whether he’ll play Saturday against Mexico’s Chivas at the Coliseum, so you might want hold off buying a ticket yet.

And, it turns out, people are, at least on the secondary market.

TicketsNow said Tuesday “ticket demand in the secondary market has come back down to earth” and they had more than 2,000 tickets to move for the three Galaxy SuperLiga games. The price range: $11-$268, compared to prices as high as $1,250 for the game this past weekend.

Meanwhile, Telemundo TV executives must be praying Beckham will play Saturday.

ESPN released the final ratings Tuesday for David Beckham’s MLS debut and while lower than the 1.2 overnights in major markets released earlier said it was the most-watched MLS telecast ever on ESPN or ESPN2, with 947,000 homes tuning in. That translated into a 1.0 rating, which may not sound like much, but MLS ratings are usually all but invisible, averaging around a 0.2 or so.

Here’s the (edited) ESPN press release:

“The telecast, which featured David Beckham playing for 16 minutes in his first match in a Galaxy uniform despite nursing an ankle injury, was also the most-viewed and highest-rated program of the night on ad-supported cable networks among Men 18-49 and 25-54.

The match beat the previous most-viewed telecast, the first in league history in April 1996 between D. C. United and the San Jose Clash, which was seen in 681,000 homes for a 1.0 rating.

The game also beat the most-viewed, non-World Cup final U.S. National Team game on ESPN or ESPN2. Previously, the most-viewed U.S. National Team telecast, seen in 680,000 homes for a 0.9 rating, was for the Oct. 3, 1997, World Cup qualifying match between Jamaica and the U.S. on ESPN.”

Not surprisingly, the Galaxy (and Beckham) are slated for five more prime time appearances on ESPN2 this season.

And David Beckham’s Soccer USA premieres at 6 p.m. today on Fox Soccer Channel.

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About Nick Green

South Bay-based Los Angeles News Group soccer columnist and blogger Nick Green writes at the 100 Percent Soccer blog at www.insidesocal.com/soccer and craft beer at the Beer Goggles blog at www.insidesocal.com/beer. Cheers!
  • BShatnerExperience

    Why would you tell people to hold off on buying tickets to the game just because Beckham might not play? A true fan will go to see a great match (which this will be w/ or w/o Becks) no matter who plays.

    I agree. I was trying to be flippant (which appparently I’m not good at) and poke a little fun at those who are only interested in seeing Becks play.–Nick