Galaxy Rebranded
Just in time for the arrival of David Beckham, as expected the Galaxy dumped their old green and gold colors and dull "headlight" logo for a new look that was officially unveiled today.
From the press release:
“We wanted a classic and clean look that would stand the test of time, something that generations of players and fans would wear with pride on and off the field,” said LA Galaxy President and General Manager Alexi Lalas. “We strived to create a jersey with an eye to the future and a nod to the past.”The new adidas uniform features the LA Galaxy “Quasar” crest as a woven badge on the jersey with two embroidered stars representing their two MLS Cup championships, accompanied by the adidas three stripes down the sleeves. The uniform also highlights the new LA Galaxy team colors, collegiate navy, gold and white.
"A Quasar is the heart of a galaxy and generates incredible light and energy,” added Lalas. “Our crest shows a Quasar shining brightly in a deep blue California sky. It illuminates the initials “LA”, used globally to refer to our City of Angels. The color gold honors the Galaxy’s proud history and tradition in the Golden State.”
Merchandise went on sale today exclusively at The Sports Authority stores.
The Galaxy wear it in a game for the first time at Beckham's expected July 21 debut against England's Chelsea.
Here's the new logo:
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Sportswriter Nick Green has written the 100 Percent Soccer column since 2005 for the Daily News, Daily Breeze and other Los Angeles area newspapers. The blog of the same name began in 2007. A native of England, he began writing about soccer in the mid-1980s and in 2000 permanently exchanged a seat in the stands for one in the press box. He lives six miles from Carson's Home Depot Center, home of the Los Angeles Galaxy, Chivas USA and the training headquarters for U.S. Soccer and is married to a long-suffering soccer widow. Join Nick on FaceBook and follow him on Twitter.
The new logo still looks dull...oh well...