The Mad Mad Media World of David Beckham
Sports media critic Tom Hoffarth breaks down the planned ESPN coverage of Becks Saturday for what may or may not be his Galaxy debut in Carson.
And if that's news to you, read the previous post.
My bet: he'll put in at least a cameo appearance if only to prevent a class action lawsuit from fans seeking ticket refunds.
Meanwhile, Beckham has quietly put up his own American-oriented Web site.
Supposedly he'll blog at some point (welcome to the party, Becks), but for now that hasn't happened and the updates are coming a little slow. Still, you can win a signed Galaxy Beckham shirt there.
By the way, as the pace of marketing soccer quickens in the U.S., it's becoming a mini-trend for familiar names in Europe to try to establish themselves as brands here by unveiling Americanized Web sites.
English Premier League team Chelsea, the Galaxy's opponents Saturday, has one called Chelsea in America.
And Real Madrid, Becks' former team, unveiled one this week dubbed Real Madrid America.
About 100 Percent Soccer
Sportswriter Nick Green has written the 100 Percent Soccer column since 2005 for the Daily News, Daily Breeze and other Los Angeles area newspapers. The blog of the same name began in 2007. A native of England, he began writing about soccer in the mid-1980s and in 2000 permanently exchanged a seat in the stands for one in the press box. He lives six miles from Carson's Home Depot Center, home of the Los Angeles Galaxy, Chivas USA and the training headquarters for U.S. Soccer and is married to a long-suffering soccer widow. Join Nick on FaceBook and follow him on Twitter.
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