New Women's Pro League Announces Name & More

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The new women's pro league scheduled to begin play next year today announced a straightforward name - Women's Professional Soccer, - a logo that's based on Mia Hamm's image and launched its Web site. From its (edited) press release:

WPS made its official debut today at the National Soccer Coaches Association of America (NSCAA) annual convention, taking place through Saturday in Baltimore, Md.

“A long and careful process led to the selection of Women’s Professional Soccer and the subsequent WPS acronym,” said Tonya Antonucci, WPS commissioner. “The league and team owners reviewed countless variations of league names and logos and conducted numerous focus groups before ultimately deciding on a brand identity that we strongly believe will resonate with fans for years to come.”

The WPS logo, developed by branding agency Adrenalin, Inc., features a deep navy, red, and gold color scheme while showcasing a familiar silhouette – FIFA World Cup champion, Olympic Gold Medal winner and Hall of Fame player Mia Hamm, renowned as a pioneer for women’s soccer.

“I am extremely honored and humbled to personify the WPS brand, knowing full well that this league will be revered by generations of soccer fans around the world,” said Hamm. “Above all else, this league represents opportunity – not just for female soccer players, but for women everywhere."

The WPS is the successor to the defunct Women's United Soccer Association.

Before anyone asks, no, I haven't heard any details about the LA entry into the league that will play at Carson's Home Depot Center including the team name, coach or GM. I have a call into owners Anschutz Entertainment Group and as soon as I hear anything I will let you know.

The Associated Press released this story today apparently written by someone who has English as a second language:

WARSAW, Poland (AP) - The United States will play Poland in an exhibition March 26 in preparation for the European Championship.
The two teams last played in March 2006, with the Americans winning 1-0 on Clint Dempsey's 48th-minute goal in Kaiserslautern, Germany.

Who knew the U.S. was playing in Euro 2008? No confirmation from U.S. Soccer yet, but the opponent has been something of an open secret for some time. The story doesn't say it, but the game will be played in Europe.

Finally, mark your calendars: Fox Soccer Channel airs a doubleheader March 29 on the opening day of the MLS season at 4:30 p.m. with a rematch of the MLS Cup final between the Houston Dynamo and New England Revolution followed at 7:30 p.m. by the Galaxy at the Colorado Rapids.


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About 100 Percent Soccer


Sportswriter Nick Green has written the 100 Percent Soccer column since 2005 for the Daily News, Daily Breeze and other Los Angeles area newspapers. The blog of the same name began in 2007. A native of England, he began writing about soccer in the mid-1980s and in 2000 permanently exchanged a seat in the stands for one in the press box. He lives six miles from Carson's Home Depot Center, home of the Los Angeles Galaxy, Chivas USA and the training headquarters for U.S. Soccer and is married to a long-suffering soccer widow. Join Nick on FaceBook and follow him on Twitter.

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This page contains a single entry by Nick Green published on January 17, 2008 2:40 PM.

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