Sol Update: Of Kobe and Correspondents

You’re a marketing executive with the third of three pro soccer franchises in the L.A. market fighting for media attention while playing a sport – soccer – often overlooked by the media in the best of times and in fact the Associated Press has informed you they will not cover any of your home games.

If you’re the L.A. Sol of Women’s Professional Soccer what do you do?

You leverage the star power of an employee of co-owner AEG – Lakers guard and noted soccer fan Kobe Bryant – to introduce the team at a press conference Thursday at Home Depot Center.

It’s a meaningless event with no news value, but then it’s not aimed at the soccer fan or even the soccer media, it’s merely a shameless way to get the Sol on local and perhaps national TV for a few seconds. And good luck to them.

And the pics will be good – 6′ 6” Bryant standing next to 5′ 4″ Marta – as cameras roll. How calculated is that (and I’ll make sure I post a picture).

Considering that, it’s no wonder the Sol is seeking a hungry (but not too hungry since the job is unpaid) college writer to cover the team. Here are the details from the Sol:

We are selecting talented, young college writers to encapsulate the organization, players, and community involvement of the Los Angeles Sol.

As an Official College Sol Writer you will:
Cover select games and events for the 2009 Inaugural Season.
Be published in the Official Sol website.
Your article will be featured in a weekly Sol Newsletters, sent directly to season ticket holders and fans.
Have exclusive event, locker room and behind the scenes access.
Have the opportunity to represent fans and the community.

Most importantly the stories are yours to create! You have creative freedom to develop the stories of your choice and we encourage you to build your professional persona. This is an opportunity to showcase your talents for a professional sports organization, network, and build your resume.

Each applicant must submit a portfolio piece [class essay or article] that exhibits their exemplary writing and include a short statement [150 words or less] of what motivates them most about sports writing.

Send all portfolio pieces and statements to ndiaz@aegworldwide.com.

So here’s your opportunity for um, little fame and little fortune. And if you get the “job,” please, remember us little people.

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