Inter Milan Go Hollywood

Inter Milan unveiled their 2009-2010 season kit that celebrates the centenary of the club’s first league title at an invitation-only flashy production Thursday night at Nike Sportswear at The Montalbn in Hollywood.

Photos by Susan Goldman courtesy of Nikei-660040b1823675bf6038d470b2f48e2e-NIKE 3.jpg

Dejean Stankovic, left, waves to the crowd while Alessandro Mancini, Thiago Motta, Zlatan Ibrahimovic and Francesco Toldo look on.

The event apparently included a “blue carpet” arrival by team and a “history of Inter kit runway show.”

The new kit will be worn first at the World Football Challenge tournament that includes a game between Inter and Chelsea Tuesday at the Rose Bowl.

From the press release:

The new kit is subtly infused with stories from their glorious past starting with their first win in the 1909-1910 season. Additional inspiration for the uniform was taken from several triumphant periods including the 1965-1966 season when Inter won their tenth Championship thus earning the star that now sits proudly above their club crest.

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As the press release reminds us, they are from Italy:

The cut and fit of this new kit reflects the best of Italian tailoring by taking Milan’s innate sense of style from the catwalk and boutiques on to the football pitch.

From the this isn’t just a soccer kit, it’s a “sweat management fabric” department:

The uniform is made with Nike’s Dri-FIT fabric, a cross-category and successful versatile, sweat management fabric resulting from years of research and testing. Nike Dri-FIT apparel is designed to keeps players drier, cooler and lighter by drawing sweat from the body to the fabric’s surface; the three-dimensional structure creates air space around the skin, reducing clinging and maintaining athletes more comfortable on the field.

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