Chivas USA: A wedge of lime with that?
This year's model: Chivas USA players Alejandro Moreno, Justin Braun, Sergio Arias, Jimmy Conrad and Francisco Mendoza unveil the club's new shirt sponsor at the Standard Hotel rooftop bar downtown (Photo courtesy Chivas USA).
Chivas USA haven't exactly had shirt sponsors in the past that connect with their fan base.
A cement company?
A chain of Mexican convenience stores?
But this time around club officials can genuinely gush about a Mexican brand that is the top-selling import beer in the U.S.
"By far, this is the most significant and most important deal in terms of sponsorships that we have signed in the history of Chivas USA," said club Vice President of Marketing and Sponsorship Rodrigo Morales. "They are both companies with a strong Mexican heritage and an internationally known name."
The main significance of the above picture? I'm told Arias and Mendoza will be officially announced as Chivas USA players in a few days.
2 Comments
Leave a comment
About 100 Percent Soccer
Sportswriter Nick Green has written the 100 Percent Soccer column since 2005 for the Daily News, Daily Breeze and other Los Angeles area newspapers. The blog of the same name began in 2007. A native of England, he began writing about soccer in the mid-1980s and in 2000 permanently exchanged a seat in the stands for one in the press box. He lives six miles from Carson's Home Depot Center, home of the Los Angeles Galaxy, Chivas USA and the training headquarters for U.S. Soccer and is married to a long-suffering soccer widow. Join Nick on FaceBook and follow him on Twitter.
The MAIN significance of that picture is that Mendoza (who looks very different w/o his big hair) pozes like one of the girls!
Ok, if you're going to take jabs at Chivas USA, at least get your facts straight. COMEX is a Mexico-based PAINT company, that distributes Frazee paint in the U.S. and is the fourth largest paint manufacturer in North America. EXTRA Market is owned by Grupo Modelo, the same company that manufactures CORONA (hmm, coincidence? I think not.)