Sometimes it seems Galaxy midfielder David Beckham spends more time on a soccer field showing off his abs than his set pieces as he wanders the field shirtless at the end of games.

So this soft porn excerpt ad is nothing new to most soccer fans and will likely be one of the few Super Bowl references you’ll find here this week ahead of Sunday’s game between two teams that are not the Packers.

Here’s a little background on the ad from today’s press release:

Beckham’s Bodywear line introduces nine underwear styles for men, focusing on quality, fit, function, comfort and design, and continues H & M’s successful run of acclaimed guest designer collaborations – most notably Stella McCartney, Madonna, and Roberto Cavalli among many others.

Beckham and his design team spent 18 months developing the collection. The TV ad, filmed in Hollywood earlier this year, is slated to air during the second quarter of Super Bowl XLVI.

And here’s the video, which includes the ad and the immortal line “I love underwear,” which proves, I guess, that if he receives enough money Beckham will say he loves virtually anything:

And if you’re one of those who pays more attention to Super Bowl ads than the actual game, now you have an extra 30 seconds Sunday to pull yourself away from the TV and score some more bean dip.