European soccer outdraws NHL, horse racing on U.S. network TV in key demographic groups


And by that read younger viewers, those most prized by advertisers since they represent the future.

It’s always interesting to put TV ratings for soccer in a broader context with other more established American sports.

So why don’t American newspaper editors and producers of sports television shows devote more attention to soccer in line with its ratings than they do?

Beats me. And yet they wonder why newspaper readership and the number of eyeballs glued to TV are steadily eroding.

Here are the details via the Associated Press:

NEW YORK (AP) — Chelsea’s penalty-kicks win over Bayern Munich in last weekend’s Champions League final had a 1.1 rating and 3 share, according to final ratings from Nielsen Media Research, down from 2011 but up over 2010.

Chelsea’s 4-3 shootout victory following a 1-1 tie was seen by 2 million viewers, Nielsen said Thursday, with the audience rising to 2.4 million from 5-5:30 p.m. EDT.

Among men 18-34, the Champions League final averaged a 1.6, between the 0.8 for the New York Rangers’ 3-0 win over the New Jersey Devils in the NHL playoffs on NBC and the 1.8 for San Antonio’s 96-86 victory over the Los Angeles Clippers in the NBA playoffs on ABC. The Preakness on NBC had a 0.6 among men 18-34.

Barcelona’s 3-1 win over Manchester United last year, a game involving teams with bigger U.S. followings, had a 1.4 rating and 4 share, and was watched by 2.6 million.

Inter Milan’s 2-0 win over Bayern in 2010, involving teams more comparable to this year’s
finalists, received a 1.0 rating and 3 share, and was seen by 1.6 million viewers. That was the first Champions League final televised by a U.S. over-the-air network.

The Los Angeles-based Fox Soccer cable channel said it averaged 185,000 viewers for its 118 live Premier League telecasts this season, about the same as 184,000 for 112 matches in 2010-11.

Fox averaged 54,000 for its 96 live Serie A broadcasts this year from Italy and 53,000 for its four Ligue 1 showings from France. Its one live Scottish Premier League match, between Glasgow Celtic and Rangers, had 86,000 viewers.

Among individual English clubs, Manchester United averaged 266,000 viewers for 20 live games, Manchester City 218,000 for 22, Arsenal 215,000 for 16, Liverpool 208,000 for 11, Chelsea 194,000 for 21 and Tottenham 185,000 for 18.

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