Spanish language Gold Cup viewership double that of English language coverage

More than twice as many American soccer/futbol fans watched Univision’s coverage of the U.S. Gold Cup victory over Panama Sunday compared to those watching in English on Fox.

Fox announced today that an average of 2.4 million viewers watched the game on the channel, tying the figure for the networks’ most -watched soccer game ever, the 2011 UEFA Champions League final.

That translates into a rating of 2.4 and a share of 4 (which means 4 percent of all television sets turned on at the time were tuned to Fox).

However, an average of 4.9 million fans watched on Univision — and, of course, Mexico wasn’t even playing.

 

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About Nick Green

South Bay-based Los Angeles News Group soccer columnist and blogger Nick Green writes at the 100 Percent Soccer blog at www.insidesocal.com/soccer and craft beer at the Beer Goggles blog at www.insidesocal.com/beer. Cheers!